Job Overview

The Area Manager – Agri Input is responsible for driving sales growth, expanding market presence, and managing the overall sales operations within the assigned territory. The role focuses on developing strong relationships with dealers, retailers, institutional customers, and farmers while ensuring effective territory coverage, sales execution, and team performance. The incumbent will lead the field sales team, monitor market trends, implement sales strategies, and ensure the achievement of business objectives through operational excellence and customer-centric service delivery.

What You’ll Do:

• Establish and oversee the day-to-day operations of the Territory Office to ensure efficiency and effectiveness.

• Plan for optimum Retail & Farmer’s extension and effective coverage. Actively participate in route planning within the territory.

• Follow up on the lifting plan of IFC’s & Farmer’s. Prepare and implement retail and wholesale-specific execution plans.

• Develop and implement comprehensive strategies to achieve sales targets and increase market share in the designated area. Key Performance Indicators (KPI).

• Conduct thorough market research to identify trends, opportunities, and challenges in the agri input sector within the assigned area.

• Audit the activities and performance of the sales team under his supervision.

What We’re Looking For:

• Bachelor's degree in Agriculture, Agribusiness, Business Administration, Marketing, or a related discipline. A Master's degree will be an added advantage.

• Minimum 4–6 years of experience in agri-input sales, including seeds, pesticides, fertilizers, feed, or agricultural machinery, with at least 2 years in a supervisory or managerial role.

• Strong understanding of agricultural input markets, dealer/distributor management, and rural sales operations.

• Proven track record of achieving sales targets, market expansion, and team management.

• Experience in territory planning, route optimization, sales forecasting, and execution of retail and wholesale sales strategies.

• Strong analytical skills with the ability to interpret sales data, monitor KPIs, and identify market opportunities.

• Excellent leadership, coaching, and performance management skills to develop and motivate field sales teams.

• Strong communication, negotiation, and relationship management skills with dealers, retailers, institutional customers, and farmers.

• Proficiency in Microsoft Office (Excel, Word, PowerPoint) and CRM or sales management systems.

• Willingness to travel extensively within the assigned territory and work in field-based environments.

Apply Procedure

If you think you are suitable for the position, you are requested to send your CV to career@ifarmer.asia by mentioning "Area Manager/ Sr. Area Manager - Agri Input" in the subject line.