Job Responsibilities

Job Overview:

The Executive/Sr. Executive – Marketing Strategy & Planning will develop and execute integrated marketing strategies to drive visibility, engagement, and business growth. This role involves analyzing market trends, planning campaigns, collaborating with cross-functional teams, monitoring performance, and supporting strategic decision-making for long-term business objectives.

Key Responsibilities:

• Create integrated marketing campaigns based on market segments to gain visibility and build repeat business.

• Plan and develop ideas for regular, specific and special communication, for all business units.

• Creating and presenting strategic plans to the respected teams.

• Collaborating with the creative and media team to define objectives and plan executions.

• Supervise the execution, monitoring and measurement of marketing activities and their success.

• Compile and present regular reports on marketing performance and results.

• Improve performance using data and feedback from existing and previous projects.

• Performing analysis of global scale businesses and identifying opportunities.

• Keeping updated with technologies and consumer behaviors and plan strategies ahead.

• Identify and resolve issues affecting customers, partners, corporate clients, and internal stakeholders.

• Collaborate with executives and managers to develop long-range, strategic goals for the different market segments.

• Leads trials concerning new business initiatives, pilot programs, and regional rollouts; based on results, makes, recommends, and implements adjustments and modifications.

• Serves as negotiator with third parties for potential partnership and collaborations like Banks and other Institutions.

• Performs other related duties as assigned by the line manager.

Educational Qualification:

• Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field.

Experience:

• 2–3 years of experience in marketing strategy, planning, or related roles.

• Proven experience in creating and executing integrated marketing campaigns.

• Experience in analyzing marketing performance and using data-driven insights to improve results.

• Experience in handling partnerships, negotiations, and collaborations is preferred.

Skills & Competencies:

• Strong strategic thinking and planning abilities.

• Excellent analytical and problem-solving skills.

• Ability to lead and supervise projects, campaigns, and cross-functional teams.

• Proficiency in marketing tools, data analytics, and reporting.

• Strong communication and presentation skills.

• Ability to identify opportunities, trends, and insights at local and global levels.

• Negotiation skills and experience managing third-party partnerships.

• Ability to adapt to evolving market conditions and consumer behavior trends.

Personal Attributes:

• Proactive, results-oriented, and detail-focused.

• Strong leadership and collaborative skills.

• Innovative and forward-thinking mindset.

• Capable of managing multiple projects simultaneously.

• Strategic, customer-focused, and business-oriented approach.

Other Benefits

• TA/DA

• Salary Review: Yearly

• Festival Bonus: 2

• Insurance

  
  

Apply Procedure

Think you're the one we're looking for?

Send us your updated CV at career@ifarmer.asia with the subject line: "Executive / Sr. Executive – Marketing Strategy & Planning" Let’s grow something great together.